My office is set up on our weirdly large landing (weirdly large because we made it so, knocking down a bathroom to open up and balance the space). It’s a lovely area, light, bright and airy but it’s not working for me as a workspace. It’s light and bright because it’s got a one-and-a-half-height ceiling […]
I don’t want to scale
A hazard of my job is being on LinkedIn far more than is healthy, and a hazard of being on LinkedIn too much is falling prey to the themes of any given era. At the moment it’s all about scale. I appreciate that ‘scale’ can mean just growing your revenue, rather than your team and […]
New post on Substack: Is whimsy the antidote to failing critical thinking?
As AI continues to blur the line around our reality, could absolute unhinged nonsense be the answer?Perhaps Strategos The Goose can tell us. Unhinged AI by Lyndsey Wray | Redesigning Business
2FA for negative thoughts
If you are, by nature, a writer, then writing is often a way of putting shape to ideas. This is what I’m doing today: ‘scuse any rambling. — I’ve been thinking recently that it would be nice to have 2FA (two factor authentication) on those random negative thoughts, feelings and memories, that seem to pop […]
Vegetarian cassoulet
If the people making meat substitutes could focus on getting the right combination of vitamins, minerals and other necessary-for-life nutrients into their products that would be awesome. Anyway, despite the lack of those, I have been experimenting with said meat substitutes to try to recreate some of my most enjoyable meals, meat free. It’s neeeeearly […]
On writing
I’ve set myself a ‘challenge’ to write something every day. I put ‘challenge’ in quote marks because I’m not great at keeping up with mandated instructions, even if I was the one to mandate them. No one tells me what to do. Not even me. So the aim is, write something every day. It doesn’t […]
Who am I (this time)?
I’m on a mission at the moment to redefine what I do (again). The bid space has changed a lot in the last decade and continues to change. I’ve been moving towards the consultancy end of it for some time while still being (relatively) content to do the writing bit alongside. Over the last couple […]
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Song of the day: Rachel Baiman ‘Self Made Man’
Source: One of many on my ‘All the Pissed Off Ladies’ Spotify playlist but, really, take your pick. If you’re not careening wildly between ‘foaming at the mouth rage’ and ‘falling to the floor in pure hopelessness and devastation’ right now then I kind of envy you. Not entirely though because it does suggest either […]
Song of the day: Alison Brown & Steve Martin ‘Girl, have money when you’re old’
Source: Spotify Release Radar believe it or not. Usually it sends me terrible dirges unrelated to anything I’d want to listen to, but maybe there’s a new bot in town. Anyhoo, I’ve been a big fan of Steve Martin since I was a kid, and I’m also a big fan of having money, especially as […]



